Introduction

Welcome to the Better Me Belize privacy notice.

Better Me Belize respects your privacy and is committed to protecting your personal information. This privacy notice will inform you as to how we look after your personal information when you:

  • visit our website (regardless of where you visit it from);
  • or provide information to us instore

1. Important information and who we are

PURPOSE OF THIS PRIVACY NOTICE  

This privacy notice aims to give you information on how Better Me Belize collects and processes your personal information through your use of this website, or when you provide information in store, including any data you may provide through these channels when you sign up to our newsletter, or purchase a product or service or take part in a competition.

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal information about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.

 CONTROLLER  

Better Me Belize is the controller and responsible for your personal information (collectively referred to as “Better Me Belize”, “we”, “us” or “our” in this privacy notice).

THIRD-PARTY LINKS  

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

 2. The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal information about you which we have grouped together follows:

  • Identity Data includes first name, maiden name, last name, username or similar identifier, gender, marital status, title, date of birth, email address.
  • Contact Data includes billing address, delivery address, email address and telephone number.
  • Financial Data includes bank account and payment card details.
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
  • Technical Data includes Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, cookie ID’s, web log information, device identifiers and other technology on the devices you use to access this website.
  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data includes information about how you use our website, products and services, your browsing activity including intended purchases and aborted baskets, completion of surveys, wish-lists, connection information and statistics on your visits to site and page views, the links you click and other actions you take on our services, within our advertising or e-mail content and participation in promotional activity.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

IF YOU FAIL TO PROVIDE PERSONAL INFORMATION  

Where we need to collect personal information by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

3. How is your personal data collected

We capture, process and retain personal information from you and any devices you may use when you navigate to a bettermebelize.com web or by transacting, by registering an account and otherwise interacting with us. We may also collect personal information from you if you physically enter into our store or attend an event.

We may capture customer information, purchase data and browsing behavior as part of our rewards loyalty program.  This is so we can optimize and personalize your experience with bettermebelize.com.

Some more examples of the different methods by which we collect information from and about you include through:

  • Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal information you provide when you
    • register or purchase our products or services through the site;
    • return a product to store;
    • apply to join our rewards for life;
    • create an account on our website;
    • subscribe to our services or publications;
    • request marketing to be sent to you;
    • contact our customer service team;
    • enter a competition, promotion, survey or complete a questionnaire; or
    • give us some feedback.

Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal information by using cookies, server logs and other

·         technologies. These machine learning algorithms generate content which they apply to personalizing your experience and select more specifically the items you have an interest in as well as supporting general service optimization including bid/ markdown automation.  We may also receive Technical Data about you if you visit other websites employing our cookies.

·         We may allow you to share information with social media sites, or use social media sites to create your account or to connect your account with the respective social media site. Those social media sites may give us automatic access to certain personal information retained by them about you (e.g., content viewed by you, content liked by you and information about the advertisements you have been shown or may have clicked on). Where this information is received by us, we will use this information to further personalize your experience with HollandandBarrett.com.

  • Third parties or publicly available sources. We may receive personal information about you from various third parties as set out below:

Technical Data from the following parties:     

(a)  analytics providers such as Google Analytics based outside Belize;

(b)  advertising networks such as Google Display Network based outside the Belize;

(c)  Social Network providers such as Facebook and Instagram based outside the Belize;

Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as PayPal based outside the Belize;

Purposes for which we will use your information

We have set out below, in a table format, a description of all the ways we plan to use your personal information, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

In general terms, we use the personal information we collect to help Better Me Belize better understand you and to enable us to personalize your experience with Better Me Belize, including offers, promotions and services to meet your needs. We use your information to:

  • -personalize our services, offers and promotions to you and provide you with a personalized experience on our sites;
  • -operate your online account and your rewards for life account;
  • -process your online orders and in-store purchases;
  • -offer you site content that includes items that you might like and to keep track of your basket;
  • -contact you about your account and tell you about important changes to Better Me Belize;
  • -provide, develop and improve our products and services;
  • -provide you customer service;
  • -manage promotions, competitions, customer surveys and questionnaires; and
  • -check and verify your identity, and prevent, mitigate or detect and investigate crime, fraudulent or illegal activities;
  • -process purchases, payments, customer support and order fulfillment.


Purpose/Activity

Type of data

Lawful basis for processing including basis of legitimate interest

To register you as a new customer

(a) Identity

(b) Contact

(c) Special Categories of Personal information*

(a) Performance of a contract with you

To process and deliver your order including:

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us

(a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to recover debts due to us)

To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey

(a) Identity

(b) Contact

(c) Profile

(d) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

To enable you to partake in a prize draw, competition or complete a survey

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) and to prevent, detect, mitigate and investigate fraudulent or illegal activities

(a) Identity

(b) Contact

(c) Technical

(d) Financial

(e) Usage

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganization or group restructuring exercise)

(b) Necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

(a) Technical

(b) Usage

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

To make suggestions and recommendations to you about goods or services that may be of interest to you

(a) Identity

(b) Contact

(c) Technical

(d) Usage

(e) Profile

(f) *Special Categories of Personal information

(a) Necessary for our legitimate interests (to develop our products/services and grow our business);